With this action, the textile company has become the first sponsor of street and off-field clothing. Throughout two and a half years, the Naulover brand will dress the players, as well as all the technical staff, in their competitions (League, Champions League, Queen’s Cup) and in all the competition finals played by the blue team.
“Nothing is casual, both brands, Naulover and FC Barcelona, share values such as effort and teamwork.”
The official agreement of Naulover and FC Barcelona Femení as partners was made official in a media presentation, in which Naulover’s CEO and Maria Teixidor, member of the Club’s Board of Directors and responsible for the women's division, participated. The event took place at the Johan Cruyff Stadium, the team’s home ground for its official matches.
Shortly afterward, we promoted the presence of the five captains of the first female team of Barça, together with Maria Teixidor, with the CEO of Naulover, in the 080 Barcelona Fashion Week for autumn-winter 2020/21.
The pioneering agreement between a fashion brand and a women’s football team was reported in publications and digital channels by the media in all sectors, not just sports media. Goal accomplished.