Holaluz Shines with Green Energy at its IPO

Share —
We started working with Holaluz in 2018, building a long term relationship, with the mission of helping their team to position themselves as a solid and disruptive technology company in the energy sector. In 2019, a great communication challenge was added to this mission: to advise the company in its jump to the Alternative Stock Market.

And the bell of the Barcelona Stock Exchange finally rang with the tone of Holaluz in December last year, before an audience that was one hundred percent economic, and with nearly 50% of the stock offer already placed among international investors.

Holaluz - Campana del MAB
“We bring the history of the brand to the press in the first person, taking advantage of the communicative potential of its founding partner.”

We developed an intensive communication strategy for this challenge that Holaluz set us in 2019, focused on the economic and financial area. The objective was to generate a perception of credibility and solvency linked to the Holaluz brand in the environment of potential investors. Throughout 2019 we accompanied and advised the company in all project phases, as the strategy brought together a series of coordinated and integrated actions over time, without focusing on a mere one shot.

Firstly, we activated a press office, with the intention of putting the media spotlight on Holaluz’s debut on the ASM. At the same time, we strengthened its positioning in accordance with its values: technological and innovative, sustainable, fair and customer-centric.

In this section, we manage personalized interviews of Carlota Pi, president of Holaluz, and we disseminate various press releases with content of interest to the media. We organized meetings with journalists in Madrid and Barcelona so that they could keep up to date with all of Holaluz’s corporate movements.

One of the actions integrated in the strategy was undoubtedly the staging on the day of its departure to the ASM. Holaluz also had the collaboration of the production team of Interprofit: the location of spaces in the building of the Stock Exchange in Barcelona, as well as the development of the script for the event and the coordination with the team of suppliers for its production.

With the launch of the Alternative Stock Market, we also held a press conference with the participation of the main players, as well as media attention on site by our team.

The implementation of this consultancy and accompaniment service led to a significant number of appearances of Holaluz in the media throughout Spain. The aim was therefore to achieve a greater rapprochement with the investment community. It was such a success that on the day of the ASM IPO, nearly 50% of the shares were already placed among international investors.

Privacy Policy


In accordance with Regulation (EU) 2016/679 of the European Parliament and Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data, and the regulations that carry it out, hereinafter GDPR, and as a result of browsing and filling out the forms on the website https://www.interprofit.es, the user accepts that the personal data provided by him/her or that will be provided in the future through said services will be processed by RP UNO, S.L. (hereinafter INTERPROFIT), in its position as Controller.

At INTERPROFIT, in the same manner that we have a firm commitment to design and execute offline and online communication strategies aimed at strengthening the public image of companies and their products, we also have a commitment to protecting your personal data and to adopt all security precautions for your data. We also contractually require trusted third parties who may process your personal data to do the same.

We always do our best to protect your personal data and once we have received your personal information, we use strict procedures and security measures to try to prevent unauthorized access.

By virtue of the obligations established by Law 34/2002, on Information Society Services and Electronic Commerce: The proprietary service provider of this website is INTERPROFIT with C.I.F. B60248127 and with address at Calle Tuset, 5 4º2ª, 08006, Barcelona. The contact email address is: [email protected].

1. Identity and Address of the Controller

The Owner and Controller, for the purposes of the applicable Data Protection Laws and, specifically, of the European Regulation 2016/679 of Personal Data Protection (GDPR), is INTERPROFIT, with C.I.F. B60248127 and with address at Calle Tuset, 5 4º2ª, 08006, Barcelona.

2. Protection of Personal Data in Accordance with Applicable Regulations

INTERPROFIT, as responsible for this Website and in accordance with the provisions of the GDPR and other applicable regulations on protection of personal data and Law 34/2002 of July 11, Services Information Society and Electronic Commerce (LSSI-CE), has implemented those policies, means as well as technical and organizational procedures to ensure and protect the confidentiality, integrity and availability of your personal data.

3. Data Processing and Confidentiality

INTERPROFIT will always inform you about which data are mandatory and necessary for the fulfillment of the purposes detailed below.

All those who intervene in any phase of the processing and/or the entities to whom it has been communicated - where applicable and by virtue of the corresponding authorization expressly granted by you - are obliged to observe professional secrecy and will adopt the levels of protection and necessary technical and organizational measures at their disposal to ensure the security of personal data, avoiding, as far as possible, unauthorized access, illegal modifications, theft and/or loss of data and to ensure the appropriate level of security of the processing carried out by INTERPROFIT according to the nature and sensitivity of the data provided by you through the present Website.

However, you are warned and informed that the technical measures are not infallible or impregnable, which is why INTERPROFIT cannot be held responsible for such practices or their consequences, especially the presence of viruses or other elements or damage that may result from the presence of viruses, the connection or downloading by you of content from the Website that cause alterations in computer systems (hardware and software).

4. Personal Data

Personal data refer to any information or data that may identify you (e.g. your name or surname) directly or indirectly (e.g. your national identity card or ID card). Personal Data includes information such as e-mail/personal postal addresses/mobile phone number, user-generated content, and more. Personal data may also include unique numeric identifiers such as your computer’s IP address or your mobile device’s MAC address, as well as information we obtain through cookies.

5. Collection of Personal Data and Purposes of Processing

We may collect or receive your data through our website using the appropriate contact form. For this purpose, in some cases you provide us with your data directly (when you contact us, for example) and in other cases we collect it ourselves (when we use cookies, for example, to analyze how you use our website).

6. Transfer in Special Circumstances

If there is a sale, merger, consolidation, change in corporate control, transfer of substantial assets, reorganization, transformation or liquidation of the website https://www.interprofit.es, which is currently owned by INTERPROFIT then, at our discretion, we may transfer, sell or assign the information collected on this Website to one or more relevant acquiring parties, communicating to them the change of the Controller for their data.

7. Social Networking

We inform you that INTERPROFIT is available in social networks, as you can see at the bottom right of our web portal https://www.interprofit.es. The data processing that is performed from the people who become followers on social networks (and/or click on any link or connection action through social networks) of the official pages of INTERPROFIT will be governed by this section, as well as by those conditions of use, privacy policies and access regulations, use and similar uses that belong to the social network that proceed in each case and accepted previously by the user.

INTERPROFIT processes your data for the purposes of properly managing its presence on social networks, informing you of activities, products or services of INTERPROFIT as well as for any other purpose that the rules of the Social Networks may allow.

8. Links

Finally, although INTERPROFIT provides links to the websites of third parties, it is not responsible for the content of these websites, insofar as they are managed by third parties outside INTERPROFIT.

Nor is it responsible for personal data or for the processing carried out through the aforementioned websites.

9. Changes to Privacy Policy

INTERPROFIT reserves the right to modify the present policy in order to adapt it to new legislation or jurisprudence, as well as to recommendations and guidelines of the relevant Control Authority. In such cases, INTERPROFIT will duly inform you of the updates and changes in its privacy policy.

Legal Policy

In accordance with the provisions of Regulation on Personal Data Protection, we inform you that the data contained in this communication is included in the information systems owned by RP UNO, S.L.

In order to exercise the rights of access, deletion, rectification, opposition, portability or limitation, you may contact the aforementioned entity at any time by sending an e-mail to [email protected]nterprofit.es.

This message is intended exclusively for the addressee and may contain CONFIDENTIAL information subject to professional secrecy or the disclosure of which is prohibited under current legislation. If you have received this message in error, please inform us immediately by this means and proceed with its deletion.

Hello! We are a communication agency and we are here to help your brand build trust, with content, events and digital formats.