To present Neptura's High Aquaculture fish, Interprofit developed a multimarket communication strategy aimed at two major audiences: the restaurant channel and the final (premium) consumer.
The strategy is built around the positioning of the High Aquaculture model championed by Neptura, aiming to break stereotypes and false beliefs — among chefs and consumers alike — about farmed versus wild fish. It also developed the concept of "storytasting", highlighting the product's flavour and high value, capable of elevating every gastronomic experience and boosting creativity and versatility in the kitchen.
