Interprofit took on the challenge of turning the launch of Alas de Ónix, the third instalment of Rebecca Yarros's trilogy, into a community experience that went far beyond classic book promotion. The goal was to strengthen the emotional bond between readers and the saga, creating an immersive event that turned anticipation into a shared experience.
The impact confirmed the success of the proposal: paid tickets sold out in minutes and the event generated a wave of enthusiasm on social media, consolidating the community around the saga and positioning the publisher as a driver of unique cultural experiences.
